CBD care products: Global boom now also in Switzerland?
In recent years, the cannabidiol (CBD) market has experienced strong growth. CBD products extracted from the hemp plant have established themselves as a versatile alternative in various areas, from health products to cosmetics and dietary supplements.
This development is reflected in both global and regional markets. Particularly noteworthy are the recent changes in the Swiss market, which is characterized by specific legal regulations and growing consumer interest.
CBD and Cosmetics: A Growing Trend
According to a forecast by Fortune Business Insights , the total CBD market will be worth around $202.45 billion by 2032, with a compound annual growth rate (CAGR) of 43.66%.
The positive development of the CBD market is supported by several factors, including the increasing legalization of cannabis, the wider acceptance of CBD within society and the increasing use in the cosmetics, food and pharmaceutical industries.
This change is particularly evident in the cosmetics sector: CBD has increasingly found its way into skin and hair care products due to its versatile properties .
Consumers are increasingly relying on natural ingredients in care products and have also increasingly recognized the benefits of CBD care products in recent years, which has led to rapid growth in this market segment.
According to the Allied Market Research report , the global CBD cosmetics market is expected to reach a volume of approximately $8.9 billion by 2033, representing an impressive annual growth rate of 19.5%. This momentum shows that plant-based cosmetic products, including CBD creams and body lotions, are gaining increasing importance.
Developments on the Swiss CBD market
Although CBD products have been legal in Switzerland since 2018, there are still strict regulatory requirements. Nevertheless, the Swiss market for CBD care products is also showing very positive developments.
According to Statista, the CBD market in Switzerland is growing steadily, with demand for hemp-based cosmetic products and CBD oils being particularly high . It is particularly noteworthy that there is a high level of acceptance for sustainable, plant-based products in Switzerland, which facilitates market access for CBD products.
In addition, Swiss consumers attach great importance to the quality and origin of products, which increases the demands on manufacturers but is compensated by the stable Swiss economy and high purchasing power.
An annual growth rate (CAGR) of 0.8% is expected for the Swiss market. Annual sales are expected to rise from the current level of around CHF 80 million to around CHF 82.68 million by 2029.
sustainability and environmental aspects
Another important aspect that is driving the CBD market worldwide and in Switzerland is the focus on sustainability. Hemp as a raw material is not only versatile, but also extremely resource-efficient.
Many manufacturers now rely on environmentally friendly cultivation methods and sustainable packaging solutions. This is particularly important in the Swiss market, as consumers here increasingly value environmentally friendly and high-quality products.
These developments can be very well represented by the megatrend of neo-ecology and are particularly in line with trends such as the organic boom, mindfulness and regionalization. The megatrends are created by the ZukunftsInstitut and are seen as the biggest drivers of our time. They shape both the economy and society in the medium and long term.
Challenges in Marketing and Sales
Although the CBD market offers many opportunities, there are also challenges. The restrictions on advertising CBD products , especially regarding health claims, pose a hurdle to communicating the benefits of CBD.
In addition, the complex regulatory landscape makes international trade more difficult. Nevertheless, digital sales channels and direct customer contact via social media are becoming increasingly important in overcoming these obstacles.
Conclusion and Outlook
The CBD market is experiencing strong growth worldwide and in Switzerland. The increasing acceptance of CBD as a valuable natural product, coupled with the long tradition of manufacturing and selling hemp products, creates a dynamic market environment.
The area of CBD care products in particular offers numerous opportunities for both manufacturers and consumers. At the same time, the market environment offers various opportunities for innovation, for example in the development of sustainable and environmentally friendly CBD products.
With a clear focus on quality, sustainability and innovation, the CBD market will continue to grow and offer new opportunities for companies and consumers.
